GIFT CARD Privileges

The World's Favourite
For More Than Just Jewellery

The Joyalukkas brand believes in adhering to the highest standards of ethics and professionalism at all times. As a world-class jewellery chain, it aspires to be the best in product, design, value and service for clients while offering superior returns to their stakeholders and generating growth to deliver consistent results. Joyalukkas believes in placing its customers, associates and employees at the centre of all their activities and fostering a culture of excellence and innovation. The company and its staff feel responsible for the communities in which they live and work and to the world community as well. To this end, the company ensures that it helps the community through several initiatives, including:

My 0.50

A daily contribution of 50 fils from each employee’s salary goes towards a worthy cause - which is then matched by an equal contribution by Mr. Joy Alukkas. The ‘My 0.50’ scheme has raised over AED 2 million so far, and has transformed the lives of thousands of people.

Joyalukkas Think Pink

An award-winning annual initiative launched in 2012 to raise awareness about breast cancer and educate the public about the necessary steps and precautions to be taken to prevent this disease.

Blood Donor’s Forum

A regular drive in association with leading hospitals, where employees of Joyalukkas donate blood. Till date, the Joyalukkas team has organized several blood donation drives.


An environment awareness and protection program.

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