Gold is the world's most wanted metal and considered a prized possession, not only as wearable art but also as an investment.


Yellow is the most prominent and popular colour of gold, yet changing trends and tastes have caused an increase in demand for rose and white gold too.

Yellow Gold

Yellow is the purest and most natural colour of gold, and most favored by women because it suits most skin types. It is also the most hypo-allergenic type and most malleable of all the gold colors, making it ideal for use by jewellery manufacturers.

Rose Gold

Rose gold is a recent addition to the gold jewellery trade. Its unique pinkish hue comes from the addition of copper to yellow gold; the higher percentage of copper added, the more pinkish the hue. The addition of copper also makes rose gold the harder of the 3 gold colours since copper is a durable metal.

White Gold

White metals such as rhodium, palladium, zinc and nickel are blended with yellow gold to create white gold. It is considered quite sophisticated and favored by women who prefer not to use yellow gold but want something more precious than silver.


The purity of gold is measured in Karats (K). The purest form of gold is 24K, which is considered too soft for making ornaments. A certain percentage of other metals like copper, nickel, silver and zinc are blended with the gold to make it more durable and longer lasting. Karats vary from 10K to 24K, with basically the more karat weight the higher the purity of gold.

Gold Care and Cleaning

Gold is a soft, malleable metal and should not be exposed to strong cleaning fluids or soaps or harsh chemicals,which can damage the metal severely. Always a soft cotton cloth or a toothbrush is to be used with lukewarm water while cleaning gold.

Clean your gold with toothpaste or an ammonia-water solution using a soft cloth or brush, and store your jewelry in a soft cloth or cotton or plastic zip bags for safety.

Take off your jewellery before entering swimming pools or saunas to avoid contact with chlorinated water.

Also take off your jewellery before applying lotions or perfume as these can affect their colour or corrode the gold